One of the most influential figures in 20th century
graphic design, Alan Fletcher left his stamp on the
world in the form of thousands of recognisable icons :
the V&A and Reuters logos, seminal ads for Pirelli and
Fortune magazine, and Phaidon book design among
them.
Born in South Africa, Fletcher rejected a life of conformity
in post-War London and hit the art schools at
a time when new ideas were bouncing off the walls. A
travel scholarship to Yale opened his eyes to Pop Art
and resulted in his dynamic fusion of the cerebral East
European tradition with Pop visuals. He founded the
influential agency Fletcher/Forbes/Gill in the 60s,
which later became Pentagram, and in later life
worked alone as a consultant for Phaidon and
Novartis from his studio in Notting Hill Gate. Having
donated his archive to the Design Museum, he was
heavily involved in planning this retrospective when he
died in September last year; the exhibition therefore
provides a fitting tribute.

Design Museum
Alan Fletcher : 50 Years of Graphic Work (and Play)
Through to February 18, 2007
Shad Thames
London SE1 2YD
T. +44 (0)870 833 9955