Bee Natural!
Maison Guerlain, Paris

October 14 through November 9, 2010

68, Avenue des Champs Elysées, Paris
T. +33 1 45 62 52 57

This Fall, for the fifth consecutive year, Guerlain welcomes the work of 15 acclaimed artists in an exhibition called Bee Natural! Since 2006, Guerlain has organized several similar shows at its Paris flagship, timed to coincide with the city’s FIAC art fair.

Bee Natural aims to celebrate the brand's graphic origins which reflect Guerlain's history and industry know-how, while also highlighting more contemporary environmental issues that the company is concerned about.

Bees have been the symbol of Guerlain since Pierre François Guerlain designed the Imperial Cologne for the Empress Eugénie in 1853, a precious nectar confined in a bottle decorated with 69 gilded bees that gathered pollen. The bottle remains a house classic and nectar is sometimes used in Guerlain’s creations.

The theme of bees in the exhibition also refers to elements of life and creative energy. This year, in celebration of biodiversity, Guerlain focuses on the relations between Man and Nature.

Artists in the "Bee Natural!" exhibit include Nobuyoshi Araki, Céline Cléron, Marie Denis, Pablo Picasso and Thomas Monin among many others, and the show comprises Sculpture, photography, installations and paintings.