Che Fare (What To Do): Enzo Mari and Gabriele Pezzini
Paris, Galerie d'Art Contemporain Alain Gutharc

The title of the exhibition is a question without a question mark – emblematic that there may be no definitive answer to the essential questions raised by two generations of design greats, Enzo Mari and Gabriele Pezzini. This exhibition explores the parameters of what is called design, “a term today that justifies all sorts of mannerism,” explains the exhibition literature.

As an artistic derivative of the industrial era, Enzo Mari reflects – as the moral conscience of design today – how design originated with avant-garde architects, artists and entrepreneurs in 1930s Germany, and 1950s Italy, as an effort to add honest intelligence to products during the material and idealistic post-war atmosphere of reconstruction.

Gabriele Pezzini has been director of Design at the French luxury brand Maison Hermès since 2008 and, as the younger of the two, explains; “I belong to that new generation of designers which, as Enzo Mari says, has been unlucky enough to go to Design school.” They believe what drew them together is the determination to defend the principles of Design’s core DNA. The recent financial crisis has forced all industries, and creative ones particularly, to reconsider the bare bones of the craft away from the hype of the New New Thing in wild market upswings, and return to a more focused pursuit of practical beauty.

January 9th, 2010 through February 20, 2010
7 rue Saint-Claude
75003 Paris
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