The Design Museum marks Ettore Sottsass's
90th birthday with a show devoted to the
Italian designer's landmark works. His verve
spans a half-century of design in bright and
iconic fashion, including glass and ceramics
as well as architecture and electronics—most
famously, the first Italian computer, the Elea
9003, and the 1970 Valentine typewriter, made
of bright red plastic. Sottsass has always
been a commanding presence, from his own
beginnings working for the Italian industrial
group Olivetti to his founding of Memphis, the
pioneering design group he launched in 1980
with a young, international set of avant-garde
designers. Memphis rejected '70s minimalism
to produce kitschy, splashy patterns and colors
on plastic and laminate surfaces. It was
hugely influential. After breaking with the
group in 1985, Sottsass created his own firm,
where he produces glass, ceramics and architectural
projects stamped with his striking
personal vision.

Design Museum
Ettore Sottsass: A Life in Design
March 29 through June 10, 2007
Shad Thames
London SE1 2YD
T: +44 0870 833 9955