To celebrate 45 years of creation, the City of Rome
has opened the doors of its brand new museum –
the Ara Pacis – to one of Italy's design icons,
Valentino. The one who quickly became a symbol
of Italian style and glamour set up his first atelier in
Rome in the early 1960s, and has remained there
ever since, because it is a city where he "truly feels
at home." His world-renowned fashion empire
celebrates almost half a century of existence,
an occasion to look back on 300 of his most
extravagant and exquisite creations, which will be on
display in a unique setting. Remodeled by Richard
Maier, the Muse dell'Ara Pacis offers a unique
backdrop: a combination of modernity and history,
of design and tradition in a stunning surround of
glass and Roman art.
On the first floor, a selection of the many dresses
worn by celebrities surrounds a section devoted to
the history of the company, as well as its working
methods and creative process. The second floor
showcases a chronological retrospective of the
Maestro's stunning pieces, as well as a selection of
black, white and red designs, graphically
surrounding the Augustus-period altar. An homage
to Italian know-how across the centuries.

July 6 through October 28, 2007
Lungotevere in Augusta
Rome