CITY GUIDE / NEW YORK / SHOPS / ARMANI/5TH AVENUE

Armani/5th Avenue is the official name of the vast new Armani "concept store" in New York, though Armani Mall might be more appropriate – at 43,000-square-foot the gleaming, all-glass space is the first store in the United States to bring together all Armani brands – from underwear to bespoke suits – under one roof. Designed by Doriana and Massimiliano Fuksas, who also created the Armani Chater House in Hong Kong and Ginza Tower in Tokyo, the interior of the new 3-storey building is signature Armani with beige for the walls, black for the floors and ceilings and a glossy shine throughout. In short: retail nirvana for fans of minimalism and understatement.

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