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On a stretch of London's smart Fulham Road known as 'the beach', a new nightclub opens on September 25th 2008 that is set to redefine Chelsea nightlife. Inspired by the beach clubs of Miami, Diva Beach is a bling bling affair with a plush interior, a private champagne lounge and its own limousine service to shuttle VIP guests home. A stellar entertainment team includes uber-promoter Roger Michael and jet-set favorite resident DJ Sam Young. Chelsea nightlife is swinging once again.