CITY GUIDE / NEW YORK / SHOPS / FENDI

To celebrate its 80th anniversary, Fendi has opened this ultra-sleek, 700-square meter store. Designed by the ubiquitous Peter Marino, the facade is in rust-colored steel – the color being a homage to Rome, where the brand was founded in 1925. On the ground floor you'll find Fendi's trend-setting handbags, travel bags and shoes; while behind an undulating Roman traversine stone wall the Fendi men's collection looks cool and elegant. Perhaps the most spectacular feature of the store is the Marino-designed virtual fountain next to the stairway with Fendi's logo cascading from it. The brand's signature, sumptuous furs are displayed on the first floor along with ready-to-wear day and evening wear. In all, this airy space with floor-to-ceiling views of Fifth Avenue is the place to soak up modern-day luxury at its best.

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