CITY GUIDE / LONDON / SHOPS / JASPER CONRAN

Jasper Conran's flagship store has luxury living down to a fine art. In this 500- square-meter space, formerly a private house, his sleek women's and menswear collections are blended with equally pared down furnishings and discreet home fragrances. Like his father Terence, Jasper Conran has a finely-honed design sensibility that accents quality materials rather than flashy details to seduce his audience.

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