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Nom de Guerre is a creative collective founded by Holly Harnsongkram, Wil Whitney, Devon Ojas, and Isa Saalabi. The concept of the collective is to combine basic and diverse influences from art, fashion, and various urban subcultures to create a composite culture and product. The shop's ever-evolving brand line-up includes rag and bone, Comme des Garçons, WLVZ, Adidas, Y3, Martin Margiela, etc...