CITY GUIDE / / SHOPS / PANTONE BEACHWEAR

The great debate over men’s swimwear – How short? How tight? – just got a whole lot easier with the launch of Pantone Beachwear. Its first store is in St Tropez, a functional space designed by architects Humbert & Poyet where you simply pick your favourite Pantone reference to receive classically cut swim shorts in a cool hue.

Contact Details