CITY GUIDE / LONDON / SHOPS / PARMA LILAC

If you are looking for inspiration to create an airy, clutter-free interior in soothing neutral tones then Parma Lilac is the place to come. This serene shop is run by Janie Jackson who offers her own collection of minimalist, yet soft-edged furniture, along with hand-made porcelain lamps, shelving systems, cushions, linens and kaftans tracked down in India and around Europe. The place is so perfectly styled, with an intriguing selection of decorative objects such as vintage bowls and throws, that it is a favorite spot for magazine shoots.

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