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Long time Lower East Side scenesters Taavo Somer and William Tigertt are the team behind the fashionable restaurant, concept store and restaurant that all go by the name Freeman’s. Peels is their latest project, a hip café-style restaurant that serves up hearty American cuisine to a crowd of models and media types. Critics are raving about the Montauk squid rings on the dinner menu but come at breakfast to watch locals grazing on Peel’s celebrated gourmet granola.