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A third floor SoHo loft that looks like a sophisticate’s personal apartment is New York’s latest pioneering retail space. The brainchild of Vanessa Traina and Morgan Wendelborn (founders of new online boutique TheLine.com) along with set designer Carl Sprague (known for his work with Wes Anderson films), the concept is a stylish home where everything is for sale – form the wardrobe filed with fashion crowd favourites JW Anderson and Christophe Lemaire to the Jean Prouvé furniture.