CITY GUIDE / PARIS / SHOPS / UNIQLO

Low cost cashmere and an exclusive collection designed by Jil Sander - what better reason to brave the hoards of shoppers at the opening of Uniqlo’s Paris flagship store? Not since the days of rationing of has one seen queuing of such epic proportion as the Japanese discount fashion brand, which made its debut in the city of lights during the recent fashion week. Designed by Masamichi Katayama of Tokyo-based Wonderwall, the LED messages that circulate around the space may evoke images of the trading floor, but judging by recent events, this place is probably enjoying much more success.

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