LUXURYCULTURE.COM - Be Armani's Guest

LUXURY NOW / / BE ARMANI'S GUEST

Live the lifestyle of a king of couture; step on board the Mariù as Giorgio Armani brings high fashion to the high seas.

All aboard the latest luxury yacht rental, as Giorgio Armani proves he's not just the king of the catwalk or the casa, but is also taking nautical chic to a new level.

Intro
Live the lifestyle of a king of couture; step on board the Mariù as Giorgio Armani brings high fashion to the high seas.

Giorgio Armani has been at the top of his game in the style stakes for over 30 years. You've worn the suit, bought the bedlinen, you can even have il maestro make over your home; but imagine living the lifestyle of Giorgio Armani? Now you can. When the designer extended his empire with the launch of the highly successful Armani Casa range, it was only a matter of time before he applied his expert eye to bespoke interiors. However, Mariù, Armani's first foray into nautical design, is not only a floating style statement and a testament to the 72-year-old designer's success, it has become another profitable string to the couturier's golden bow.

Imagine cruising through the West Mediterranean on Giorgio Armani's private yacht, a suitably stylish crew catering to your every whim, with George Clooney up on deck. George may not be part of the package, but for those who aren't on Signore Armani's guest list, this floating symbol of style can be chartered for a cool US $220,000 per week. Rumour is that Mariù has proved so successful among elite yacht enthusiasts that a second craft may well be on the cards.

Designed by Armani, his in-house design team and Milan-based architect Giancarlo Ortelli (also responsible for the design of Armani's London, New York and Tokyo stores), this is a yacht where no detail is overlooked. From the deliberate lustreless finish of the boat's anthracite exterior (the colour was created specially) and the unique (and expensive) micro-shotpeen process used to give characteristically brilliant handrails and portholes a non-reflective matt finish, to the pale grey upper deck, specially chosen to dull the glare of the intense Mediterranean sunshine, the 52-meter vessel is an object lesson in style, rather than a mere show of wealth.

Famed for his love of symmetry, Armani eschews traditional circular portholes for sleek, discreet wraparound windows with horizontal wooden shutters juxtaposed with the teak deck-style floors and matching walls. Wood panelling runs throughout the yacht, which includes four guest cabins on the lower deck, the owner's suite and the vast saloon on Mariú's upper bridge deck, in addition to the crew's quarters.

Silvered teak complements the nautical theme, as well as Armani's signature palette of neutral cream hues, combined with masculine shades of steel grey and beige, and the textural element of blocky leather club chairs and silk sofas, all from Armani Casa. Furnishings follow the maestro's aesthetic for clean lines, with the emphasis on the most sumptuous fabrics. The bedroom's pinstriped bedlinen is inspired by Armani's spring/summer 07 womenswear collection, a nod to his illustrious fashion career which has brought him both fame and fortune. The theme continues through to the yacht's 16-strong crew, who are suitably kitted out from head-to-toe in Emporio Armani.

Though the decor successfully achieves the pure, minimalist aesthetic that is unmistakably Giorgio Armani, appearances can be deceptive. This über-cool ocean faring vessel wants for nothing. Flat screen TVs throughout, a mini Jacuzzi pool that sits on the sundeck, an elevator adjoining the yacht's four levels and the slick stainless steel kitchen, containing all the gadgets the three on-board chefs need to prepare the designer's favourite Italian fare, make this a floating home-from-home.

Up on the main deck a spacious entertaining area and adjacent dining area offer ample dining space indoors, but Signore prefers to eat al fresco at the generously extended dining area as family, friends and a carefully chosen clique of A-list stars from the worlds of fashion and film enjoy the designer's hospitality. Bringing haute couture to the high seas, Giorgio Armani proves that his newest nautical endeavour is anything but a fleeting moment.

Mariù is available to charter from Moran Yachts, priced US $220,000 per week.

Related Articles

Versace Revisited
Riva's New Goddess of the Sea
CANDY DARLING

More Info