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BMW’s Vision Efficient Dynamics Concept is proof that fierce design and energy efficiency will be passionate bedfellows for the future.

BMW’s Vision EfficientDynamics Concept is concrete proof that fierce design and energy efficiency will be passionate bedfellows for the future.

At the 2009 Frankfurt Auto Show, CEO Norbert Reithofer arrived in a 1940 BMW 328 Mille Migila Roadster, known among BMW aficionados as a milestone in aerodynamic and lightweight design. A suggestive gesture this was, considering BMW’s proud unveiling of its “concept study” that is directing the future and shifting the game.

Vision EfficientDynamics is featherweight, fast, and fastidiously contoured in BMW’s sculptural design language. “To transmit lightness and aerodynamics…those are two themes which we believe are going to be very important for the design of BMW in the future,” explains Adrian van Hooydonk, Director BMW Group Design. Developed with Formula 1 expertise, the car’s construction features a sleek carbon fiber exterior and aluminum chassis. Lighter materials, however, shouldn’t imply a sacrifice in sensual appeal. “In one sentence, I would say that this is a perfect combination of emotion, driving pleasure, and efficiency,” summarizes Van Hooydonk.

Efficient energy consumption is one of BMW’s Vision EfficientDynamics most forward-looking features, with emissions management exceeding the current levels achieved by the latest small hybrid cars on the market. Its plug-in ActiveHybrid technology runs on both a three-cylinder turbo-diesel engine and two electric motors, with the promise of running 31 miles on battery power alone. Acceleration from a standstill to 100 km/h comes in just 4.8 seconds.

The proportions of overall design have truly been stretched, without sacrificing the essential sporting character of BMW. Perhaps its most visually dramatic design feature is the gull wing doors opening up from the side, turning on pivots at the level of the side direction indicators. Innovative interior and exterior ambient light technology adds a uniquely futuristic, almost cinematic, edge to its distinctly graphic and unconventional design.

Seriously strategic about sustainability for the future, BMW is adding a conscience – and a super sleek design aesthetic – to performance driving, without forgetting the pleasure. “The goal of this vehicle is to show a vision of where we believe the company will go,” says Adrian van Hooydonk. The future looks bright ahead.

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