Like the beautiful genesis of the pearls she so adored, Coco Chanel sparked a revolution by cultivating her first fine jewelry collection in 1932, paving the way for the brand's arrival on the Place Vendôme in 1990.

Often, on the balcony of her suite at the Ritz hotel where she lived, Mademoiselle Chanel would admire the Place Vendôme, the 'architectural ornament' commissioned by the diamond-loving Louis XIV in 1685, and now home to the world's most illustrious fine jewelry houses. Gradually conquering 20th-century style with her resolutely avant-garde fashion, it was only a matter of time before her name, in her iconic black and white lettering, graced her favorite spot in the world. Now it has become impossible to talk about the Place Vendôme, without recognizing Chanel's sparkling contribution to the 'ornament's fame.

In 1932, Coco set together the sumptuous stones that would pave Chanel's glittery path into the front-seat of luxury. In November of that year, Chanel unveiled her first fine jewelry collection, 'Bijoux de Diamants', consisting exclusively of diamonds set in platinum. Though she had already designed costume jewelry, chain belts and bracelets, famously worn pile-high over wrists and neck, the presentation of her sumptuous collection made history as "an event without equal in the field of luxury and elegance."

Therefore, when the time came to find the perfect setting to house the brand's 'Première' and 'Mademoiselle' fine timepieces, in 1990, there was no hesitating in choosing where to set up shop. Likewise, when Chanel opened its first fine jewelry boutique in 1997, Coco's pioneering vision led the brand to one place only: Vendôme. It is no surprise then that Chanel's glorious Eléments Célestes collection from its 2005 Collection Privée, is inscribed with the same audacious spirit of the initial 1932 collection.