LUXURYCULTURE.COM - Fashion Takes Form


Industrial design takes a front seat at the catwalk as furniture designers and producers look to fashion for textile trends. From plaids to florals, sartorially inspired furniture is filling the home for a spectacular fusion of fashion and lifestyle.

Missoni, Fendi, Armani – no, this isn’t the line-up for Milan fashion week, but just some of the fashion houses that have gone beyond the wardrobe and infiltrated the home with their celebrated sartorial style. Giorgio Armani, best known for redefining the working wardrobe in the 1980s with his timeless tailored classics, has reinvented the achromatic palette, making greige a decorating staple. Adding seasonal shots of color, such as sinful reds or electrifying blues to home accessories, Armani Casa has mastered the domestic capsule collection. This year the designer launched his exclusive debut line of textiles for the interior design market, into which the Armani empire has expanded.

Missoni’s signature kaleidoscopic geometrics, once the remit of fashion doyennes such as Diana Vreeland, now dominate the brand’s highly successful Missoni Home line. For the past two years, Italian fashion label Byblos has enlisted the talent of design maestro Alessandro Mendini to create what was possibly one of the most dazzling collections at Milan’s annual furniture fair.

The fashion/home love-in is reciprocal, as furniture manufacturers look to the catwalk for inspiration. Kartell’s Pop chair is a fashionable marriage of design and textile trends. Dolce & Gabbana, Roberto Cavalli, Etro – all have upholstered the Kartell classic. Moroso’s Draped sofa, designed by Front, is cleverly covered with fabric, digitally printed with fake folds, mirroring draped satin. As Jennifer Castoldi, a leading authority on trends within the design and home furnishings market, and CEO of Trendease International, surmises, "Interior design has become such an extension of personal style and fashion that some interior designers and decorators have been known to start a new project in a client's wardrobe. By exploring a client's closet certain color trends and design directions can be revealed. Does this person's taste revolve around black, or the season's freshest colors and accessories? If a wardrobe is neutral and low key a client may prefer relaxed refinement with little surprises. Someone with Betsy Johnson and Missoni colors and prints would likely lean to a more vibrant interior."

As interiors take inspiration from the catwalk, in keeping with the sartorial influence, manufacturers have stepped up the pace, producing annual, sometimes even seasonal collections, inspired by current trends. So, what can we expect to see the best-dressed armchairs wearing this season? “I would definitely say that the biggest ‘fashion trend’ I have noticed in home products during this round of trade shows is the super-sized hounds tooth that is prevalent within outdoor furniture and soft furnishings. Menswear checks and stripes are also popular,” adds Castoldi. In today’s fashion, home furniture brings style to life.

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