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The motor industry's answer to fashion's haute couture, Ferrari revs up to the plate with its revolutionary bespoke Ferrari FXX program.

The motor industries animate answer to fashion's haute couture, Ferrari revs up to the plate with its revolutionary bespoke Ferrari FXX program.



The prosaic trend of conspicuous consumption is quickly shifting gears as a whole new generation of luxists crave exclusivity with an unexpected, exhilarating edge — even if that means parking your new multi-million dollar Ferrari on a racetrack in another country. The motor industries animate answer to fashion's haute couture, Ferrari revs up to the plate with a revolutionary concept of customer-client collaboration with its bespoke Ferrari FXX program. Focused on the sinfully chic Ferrari FXX racecar prototype — priced at $1.92 million, its the most advanced, and expensive GT every created at Maranello — the program targets la crème de la crème of Ferrari's customer coral. Chosen on the basis of customer heritage, driving capability, discretion and prestige, the 29 'selected' FXX owners (for the price of the car) not only snag the hottest wheels on earth, but become part of Ferrari history. "This is not a car, but a program that allows 29 clients to become Team Ferrari Test Drivers. The car is the essential tool required to participate in this unique experiment " explains Davide Kluzer, Director of Communications at Ferrari. A laboratory on four wheels, the FXX program comes complete with a team of dedicated engineers and technicians on hand to tailor the car's real-time telemetry system to fit each owner requirements, as well as unlimited lap time at the Ferrari race track, where car's can be stored for free. Once seated behind the wheels of their customized FXX, owners become part of the exclusive Ferrari research team: genuine Prancing Horse Test Drivers whose invaluable feedback will provide the technical specs upon which future Ferrari extreme models will be based. And if that weren't enough, owners can experience the full-throttle thrill of racing before an exhilarated public at 14 track events organized over the next two years by Ferrari in Europe, North American and Japan. Not a bad gig for $1.92 mil?

Catch a glimpse of the FXX in full-throttle at the first of the 2006 Ferrari FXX race tract events:

April 9: Homestead, Florida
April 19: Mugello, Italy
June 11: Mont Tremblant, Canada
September 3: Nürburgring, Germany
October 29: Vallelunga, Italy

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