The close friendship between Rem Koolhaas and Miuccia Prada has resulted in a series of significant collaborations that fuse of fashion, design and architecture. For the last decade Koolhaas’ Office for Metropolitan Architecture (OMA) has designed all Prada retail spaces, reinventing conventional notions of the fashion flagship with pioneering boutiques such as the architectural masterpieces on Broadway in New York and in Beverly Hills. Since 2004, OMA’s think tank AMO has conceived the sets of all Prada catwalk shows, making them the must-sees of the New York-Paris-Milan fashion weeks. In 2009, Prada and OMA collaborated on the Prada Transformer, a radical exhibition pavilion in Seoul. And next year, the likeminded brands will unveil the OMA-designed Fondazione Prada art centre in Milan.

The latest fruit of the OMA-Prada alliance is a vision for The Ideal House, which was the title of the Prada men’s catwalk show that took place in Milan in January. Replacing the runway with a domestic scene, the show not only showcased Prada’s fall-winter collection but also gave a sneak preview of a new furniture collection designed by OMA for Knoll. Geometric and clean lined, the pieces that the models weaved amongst included baby pink chairs with spiked foam texture, coffee tables constructed from stacked Plexiglas cuboids and long, low sideboards. Completing the scene of contemporary domestic bliss were “windows” of an outside world that were projected onto light grey walls.

Want to recreate The Ideal Home in your own living room? The full 12-piece collection of OMA for Knoll furniture and objects will be unveiled at Salone del Mobile in April.

www.prada.com
www.oma.eu
www.knoll.com