LUXURYCULTURE.COM - The Spirit of St. Tropez

LUXURY NOW / WHAT MAKES AN ICON? / THE SPIRIT OF ST. TROPEZ

For Karl Lagerfeld, St Tropez is nothing without the people who put it on the jet-set map: Mick & Bianca, Brigitte Bardot, Jane Birkin and the beau monde that followed. And it is these people who all feature in Lagerfeld’s film, Remember Now, which we showcase alongside iconic images from the book, In the Spirit of St. Tropez.

“Saint-Tropez is a traveling destination, but it’s also a spirit, an attitude, a mood,” says the fashion designer Karl Lagerfeld. “I know Saint-Tropez as well as I know Paris.” So inspired is Lagerfeld by this once sleepy French fishing village that it is the setting for both his new movie and his latest Chanel fashion show, and even inspired the cruise 2010/11 collection presented on the “catwalk” that was the promenade between the harbour and the legendary café Sénéquier.

Chronicling one night at St Tropez’s legendary VIP Room nightclub, Lagerfeld’s movie, Remember Now, stars Pascal Gregory, as well Lagerfeld’s own entourage, and makes reference to Mick & Bianca, Brigitte Bardot, Jane Birkin, and the beau monde that followed them to this part of the world.

St Tropez regulars also feature in Assouline’s book, In the Spirit of St. Tropez, which tells the story of the town from A for Aioli (the cult-status hotel of the 1950s, the modern equivalent of which might be the Ermitage, which was opened last year by Andre “the graffiti artist” Saraiva) to Z for Zanzibar (the gate on rue Sous-la-Gleye built in 1872). Long lunches on Pampelonne beach, games of petanque on Place des Lices, Riva yachts in the harbour and the beautiful villas in the surrounding countryside are just some of the iconic images synonymous with St Tropez found in its pages. Mixing these with the Chanel cruise 2010/11 collection and Lagerfeld’s movie, Luxuyculture.com showcases the spirit of St Tropez, then and now.



At the Chanel cruise 2010/11 show, Karl Lagerfeld discussed his love for St Tropez.

Why Saint-Tropez?
This collection is something for traveling. Saint-Tropez is a traveling destination,
but it’s also a spirit, an attitude, a mood, something that can inspire people to dress
in a modern but casual way all over the world.

So what inspired you for this collection?
Saint-Tropez.

It’s all about Saint-Tropez?
It’s all about Saint-Tropez. My idea of Saint-Tropez. An inspiration from the past,
without having anything to do with it.

What is it you love so much about Saint-Tropez?
The light, the untouched landscape of the city, the people, the country behind,
the Var, I think it’s one of the most beautiful (corner) in France. Why go to the other
end of the world with hours and hours of boring flights if you can have the paradise
here?

And you’re constantly moving. You’re always doing something. Where do you get
this creativity?
I don’t know. I don’t ask myself this kind of question because then I wouldn’t get
it. And you know, fashion is about moving, so I move.

You dress the most beautiful women in the world. Is there anybody left that you still crave to get your hands on, that you’d like to style?
My hands on? I don’t know. I like Mrs Obama.

Really?
Yes. Yes. I think she’s great. I don’t know. I have never dressed.

What do you do in your down time? What do you to relax? Do you get any
relaxation time?
Look at me. What I’m doing now.

This is relaxing? : And why Saint-Tropez?
This collection is something for traveling. Saint-Tropez is a traveling destination,
but it’s also a spirit, an attitude, a mood, something that can inspire people to dress
in a modern but casual way all over the world.

So what inspired you for this collection?
Saint-Tropez.

It’s all about Saint-Tropez?
It’s all about Saint-Tropez. My idea of Saint-Tropez. An inspiration from the past,
without having anything to do with it. I know Saint-Tropez as well as I know Paris.

What is it you love so much about Saint-Tropez?
The light, the untouched landscape of the city, the people, the country behind,
the Var, I think it’s one of the most beautiful (corner) in France. Why go to the other
end of the world with hours and hours of boring flights if you can have the paradise
here?

And you’re constantly moving. You’re always doing something. Where do you get this creativity?
I don’t know. I don’t ask myself this kind of question because then I wouldn’t get
it. And you know, fashion is about moving, so I move.

You dress the most beautiful women in the world. Is there anybody left that you still crave to get your hands on, that you’d like to style?
My hands on? I don’t know. I like Mrs Obama.

Really??
Yes. Yes. I think she’s great. I don’t know. I have never dressed.

What do you do in your down time? What do you to relax? Do you get any
relaxation time?
Look at me. What I’m doing now.

This is relaxing?
Yes. Exactly. I’m always relaxed. I don’t have to relax. I don’t believe in the
expression, “relaxing”. I don’t believe in that at all.

A new lecture of the Vichy motif.
Yes, but everything has to be seen with eyes that you have a feeling it’s a new
lecture. Because if not, it’s vintage. This is not a vintage collection.

Very free spirited women. Very free sexually women in the collection. Love is in the air in this collection?
Yes, exactly. Yes, yes, exactly. You know, the summer fashion is always where the
borderlines are not as strong as in high fashion collections or things like this. Here,
jeans are jeans, that’s like winter sports clothes or those things, you know.
Everybody has two arms and two legs. For the rest, you see later.

Buy online:
In the Spirit of St. Tropez
http://www.assouline.com/books-assouline/In%20the%20Spirit%20of%20St.%20Tropez_183.html

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