The presentation of Tom Ford’s Spring Summer 2011 womenswear collection during New York fashion week last September – his first for women since he left Gucci in 2004 – was more of an intimate house party than it was a traditional catwalk show. Models were replaced by the designer’s style icons, who ranged from Beyonce, Julianne Moore and Daphne Guinness to Lauren Hutton, Marisa Berenson, Rita Wilson and Roman Polanski's wife Emmanuelle Seigner, as well as a sprinkling of supers, including Daria Werbowy, Natalia Vodianova and Stella Tennant. Photographs were banned and instead of the usual pit of paparazzi at the end of the catwalk there was a lone Terry Richardson, who shoots Ford’s campaigns. The tents of Bryant Park were overlooked in favour of the Tom Ford boutique on Madison Avenue. Even the fashion press seemed to be replaced by Ford’s friends, including long-term partner Richard Buckley and Elizabeth Salzman, who beamed smiles from the cheering crowd. Weren’t one of the lucky 100 to be invited? A video of the show has just been released that captures the intimacy, ambience and family that surrounds the cult of Tom Ford. As the designer himself said at the beginning of the show: “Have fun!”

Save the date: Tom Ford womenswear goes on sale at his Madison Avenue boutique on March 1.