Move over Brad Pitt. Marilyn Monroe is the star of the new Chanel No.5 campaign in a magical film that blurs the lines between advertising and pop culture documentary.

“They ask me: ‘What do you wear to bed? A pajama top? The bottoms of the pajamas? A nightgown?’ So I said, ‘Chanel No.5,’ because it’s the truth.…,” Monroe famously told Marie Claire’s then-editor in chief Georges Belmont in a 1960 interview. “And yet, I don’t want to say nude. But it’s the truth!”

We knew that Marilyn had said it but we had never actually heard her say it. Now, for the first time, we can hear Marilyn’s teasing statement on how she sleeps. After the interview transcript was unearthed from the archives, last year Chanel acquired the recording and this Christmas it is at the heart of the brand’s flagship advertising campaign. Enriched with previously unseen black and white shots of Marilyn and her No.5 bottle taken by photographer Ed Feingersh, the film oozes emotion – an instant new reference in fashion, film and the magic of Chanel and Marilyn Monroe.