What: Sir Richard Branson's ultra-exclusive private island that can accommodate only 26 very privileged persons at a time in its handful of authentic Balinese houses.
The atmosphere resembles a private party, complete with open bar. Guests set their own rules and their own pace. Eat, drink and play at any time on any day against a stunning backdrop of soft sandy beaches, pristine, turquoise waters and a warm breeze.

Where: Necker Island is a small rocky landmass at the northeast end of the British Virgin Islands. Encircled by coral reefs, it is relatively isolated and seldom visited. The nearest islands are Virgin Gorda and Beef Island. Guests can choose to arrive at Necker Island either on high-speed boats or helicopter.

Why: Besides the knowledge that you have an entire island reserved just for you and your friends or a handful of other guests, Necker Island offers a huge range of activities to keep your holiday interesting, from all manner of water sports, including deep sea fishing and yacht charters to helicopter trips for island hopping. On the island itself, there is a spa, as well as tennis courts and a gymnasium... the list is endless. Best of all, everything is included in the price. So there's no need to worry about how much you're spending. Now that's what we call a real holiday.