What: A boutique hotel eccentrically styled by master milliner Philip Treacy, a Galway native.

Where: Galway, "the city of the tribes" and unofficial art capital of Ireland. The hotel is nestled on the city's edge, just a ten-minute walk from the center of town.

Why: An attitude of "the brasher the better" pervades this oasis of rich pinks and purples sure to attract those whose color palettes stretch beyond subdued. Treacy has drawn inspiration from many muses: Marlene Dietrich commands attention in the grand salon; while supermodel Linda Evangelista has a deluxe suite designed in her fashionable honor. The "impression of glamour" that Treacy wishes most to convey could not be more evident. From the black marble and oversize fish tank in the lobby to the Swarovski-crystal filled Perspex tables in the salon, opulence is the operative word. The hotel's bar and restaurant have become two of the city's latest A-list attractions and the ESPA spa, whose objective is to reconnect guests with their senses, is already enticing those seeking sanctuary.