“With the Æsir phone, I wanted to show an alternative to the sea of smartphones and their deluge of features. In an age when the industry seems to think that phones aren’t for speaking anymore, I wanted to focus on the idea of voice, clarity and simplicity. The central tenet behind the AE+Y is to literally ‘craft’ the visual details, craft the functional tactility, and craft the user interface.”
- Designer Yves Béhar on the ultra-luxurious mobile phone he has designed for new Danish brand Æsir.